♫ Elvis Presley, Reconsider Baby
🍺 BrewDog Elvis Juice
Words & photos: Vincent Abbate
Loyal readers … for Listening Party #30, I’ve chosen to return to the flourishing Scottish-founded brewer I introduced in Listening Party #2: BrewDog. This entry will serve merely as a preamble to a kind of “BrewDog special” I have in mind for next week on the heels of a satisfying interaction with the company’s customer service department. I’ll expound on that when the time comes.
As for now, we’ll be sampling one of BrewDog’s most hip sounding offerings, a grapefruit-infused IPA they call Elvis Juice. Frankly I’d have thought an Elvis Presley-inspired beer would be flavored with peanut butter and banana. Whatevs. If you google “Elvis Juice,” as I just did, you’ll find that legal battles have been waged between BrewDog and Elvis Presley Enterprises over BrewDog’s attempts to trademark the beer. At this writing, though, Elvis Juice is the name on the can.
Our accompanying musical selection is Reconsider Baby, which has Presley singing the blues in a variety of settings – from a previously unreleased master of the Lonnie Johnson hit “Tomorrow Night” from 1954 (or 1955) to a recording of “Merry Christmas Baby,” a song made famous by Charles Brown, from May of 1971. The compilation originally appeared in the mid-1980s as part of the Elvis 50th Anniversary series – including the blue vinyl edition I was lucky to get my hands on through a roommate who worked for RCA at the time.
So it’s Elvis times two. Are you ready for this?